Come.. Join Hands to make Greater Hyderabad into

                               Greener Hyderabad

1. Background 2. Concept Development
3. Identification of Parks 4. Design Development
5. Advertisement Design and Display 6. Categorization of Parks
7. Guidelines for selection of sponsors 8. Implementation mechanism
9. Terms and Conditions  

Background

 In lieu of the recent upgration of Municipal Corporation of Hyderabad (MCH) to Greater Hyderabad Municipal Corporation (GHMC) by merging surrounding 12 municipalities, GHMC would like to transform Greater Hyderabad into Greener Hyderabad. It intends to implement the programme in the entire GHMC jurisdiction. To this effect, GHMC has initiated four to five lakh avenue plantation. It is also undertaking the upgradation of the existing city level parks, colony parks, theme parks besides developing new parks including traffic islands and central medians. GHMC proposes strengthen the public participation by providing the key stakeholders of the city – the people, the corporates, the businessmen, etc. an opportunity to partnering with GHMC in development and maintenance of parks.
Concept Development
‘Fund Your Park’ is an innovative partnership programme initiated by GHMC aiming at sustained maintenance of Parks, Central Medians, Traffic Islands and other Green Cover through enhanced Public Private Partnerships (PPP). City level Parks, Colony Parks, Theme Parks, Central Medians and Traffic Islands for Redevelopment, Refurbishment, and improved maintenance under this programme are identified by GHMC. GHMC’s empanelled landscape architects/ designers are providing the conceptual and the detailed design with estimates for development and maintenance of the identified Parks. These would then be floated inviting sponsors to fund for the development and maintenance of parks. The selected sponsors shall be given the advertisement rights as per the terms and conditions proposed by GHMC.
Identification of Parks
Following is the list of parks identified for development and maintenance.
Refurbishment of City Level Parks
• Development of colony level parks
• Development of theme parks
• Central medians and traffic islands

Design development
The proposed design for the development of parks will be done by the GHMC empanelled landscape architects/ designers. Few of the proposals for development include:
Flower beds
• Lotus ponds
• Fish ponds
• Duck ponds
• Museums exhibiting various species
• Theme corners
• Nature blended children play environment
• Others

Refurbishment of City Level Parks
GHMC intends to refurbish the major 10 city level parks with new attractions that would enhance the ambience, aesthetics and improves the outlook of the park. The proposed refurbishment is aimed at improved and sustained maintenance of these city level parks. The design development shall include improvement of children play areas with interactive and conventional play tools like wooden maize, foot tiles with alphabets, etc. museum corners and theme developments exhibiting various species, etc. are part of the proposed developments.

Development of Colony Level Parks, Theme Parks and Open Spaces
There are around 250 plus colony parks and 2200 open spaces in GHMC limits. Most of these parks require developments, refurbishments with security arrangements. Some of them have either been encroached or have become the centers for anti social activities. On the other hand, people especially the children and the old aged in many colonies have to travel long distances for leisure and recreation. Hence, GHMC has prioritised the rejuvenation of the colony parks along with the development of new open spaces within GHMC limits. To this effect GHMC has already iniated design development of the selected colony and theme parks in the first phase for further development and maintenance.

Advertisement Design and Display
Advertisement specifications, design at all locations within the proposed development of a Park shall be part of the design development. The advertisements shall be in synchronization with the concept/ theme of the park/ sub unit of the park. The landscape designers shall specify the size, shape, material, ground clear height, colours, etc. for each of the advertisement hoardings proposed in different locations and shall be in harmony with its surroundings.

The advertisement rights to the selected sponsors shall be initially for a period ranging from one to three years as per the terms and conditions subject to the payment of specified amount towards the development and annual maintenance costs of the park/s allotted. However, GHMC’s decision shall be final for the termination and renewal of contract at any point of time. GHMC deserves all rights to revise the annual maintenance costs of the allotted parks from time to time.

The size, shape, height, material, illumination and other specifications viz. font, colour, finisings, etc. including the number of advertisement signage in each park, central median, traffic island, etc. shall be given by GHMC. These would be as suggested by the empanelled landscape architects/ designers and/ or as finalized by GHMC. The advertisement and hoarding design and specifications shall be in synchronization with the theme of the Unit/ Park and shall be harmonious with the theme/ activity. The content (text, figures, logos, etc.) to provided by sponsors to GHMC shall be displayed on the signage. In any case, one advertisement per 100 sft-developed area will be allowed.

Categorisation of Parks

Based on the proposed landscape design for further development and the corresponding maintenance costs, the parks including major city level parks, colony parks, theme parks, traffic islands and central medians including the newly proposed for development are classified into different categories as detailed below. The categorization is based on the cost estimates.

 

Sl. No.
Development and Maintenance costs/ annum (Rupees)
Category/ Package
1
1 Lakh – 5 Lakhs
I
2
Above 5 lakh – 25 lakhs
II
3
Above 25 Lakhs – 50 lakhs
III
4
Above 50 lakhs to 1 Crore
IV
5
Above 1 Crore
V

 

The parks with finalized designs and cost estimates are classified as per the above categories. The categorized list of parks with cost estimates are provided below and are updated continuously. The Parks that are already allotted to sponsors would be removed from the web page and the only the one that are open for allocation will be displayed. The interested sponsors can apply on line for the selected parks.

Guidelines for selection of sponsors

The response from the corporates, software institutions, businessmen, hospitals, schools, etc. shall be based on the above categorisation.

  • Applications from the sponsors shall specify one park from the above list of categorized parks.
  • Each Park shall have a separate application.
  • Applications shall also clearly mention the minimum number of parks that they would like to sponsor.
  • To the extent possible, one sponsor shall be allocated complete unit of development – Park, Central Median, Traffic Island, Avenue Plantation, etc.
  • In case of more than one application is received for a particular park, allocation shall be made through auctioning.
  • All the left out (if any) parks, central medians, traffic islands and avenue plantations shall be allocated to all the applicants who are not allotted any of the parks. This would be done in negotiation with the interested corporates and on a first cum first basis.
  • In case of any one park could not be taken up by any one sponsor, the funding for such parks shall be accepted from two or more sponsors, allotting the park partly through auctioning. The division of the Park into parts is based on the landscape design and the corresponding costings.
Implementation mechanism
An exclusive cell is formulated for the day-to-day implementation of activities under ‘Fund Your Park’ programme. The cell is headed by ‘Public Relations Officer (PRO)’ directly reporting to the Additional Commissioner, advertisements and liaison closely with urban forestry and horticulture departments of GHMC for day-to-day maintenance of parks. The following staff is supporting the cell’s activities.

• Landscape designers/ architects for supervision of parks development and maintenance
• One Database management specialist to handle the sponsors details under this programme
• One Accountant to manage the finances
• One Computer operator
• One attendant

The activities and the files related to allotment of parks to the sponsors, renewal of the allotments, collection of annual maintenance costs, etc. are managed by the ‘Fund Your Park’ cell. The cell transfers the funds to the urban forestry and horticulture departments for the development and maintenance of allotted parks. The landscape architects ensure the quality of the development and the maintenance of parks. The database manager with the support of accountant and the computer operator manages the fund transfer, allotments and other activities under the programme. The maintenance of the parks are done by the horticulture and urban forestry departments of GHMC.

Terms and Conditions
• GHMC shall design, develop and maintain the city level parks, colony parks, theme parks central medians, traffic islands, theme parks and avenue plantations.
• The funds for the development and maintenance shall be provided by the selected sponsors for specific allotted parks.
• The prospective sponsors shall pay an ‘application fee’ of Rupees 10,000 per Park and submit along with the application.
• The application fee shall be paid through demand draft drawn in favour of Commissioner, GHMC.
• All the sponsors who have their own paraphernalia and have capacities to undertake the development of the allotted parks shall be considered for the development of the parks. For the maintenance of the parks, the sponsors shall continue to use the services of the existing contractual arrangements established by GHMC.
• The parks allotted to all other sponsors shall be developed and maintained by GHMC as per the finalized landscape designs.
• All the applications for sponsorship with the required fee shall be considered for allotment of the Park through auctioning.
• The application fee of the allottees shall be adjusted towards the total sponsoring amount.
• The application fee of the unsuccessful parties will be refunded after final negotiations for allotment of any other left out park or part of a park.
• The application to participate in auctioning for the allotment of the specified park will be considered to participate in auctioning for that park only.
• GHMC deserves all rights to modify, cancel, or take any such other decision on the above
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